This site contains language that has been used to harm. Here, it’s being used to heal.You may encounter reclaimed slurs, sharp phrases, and unapologetic truths. These are not acts of aggression, they are acts of reclamation. We do not bully here. We bless. We banish. We boldly name what once named us. If you’re unsure, EXHALE If you’re uncomfortable, stay curious. And if you’ve ever been called something that made you shrink, know that here, you’re allowed to expand. 21+ only (even though most of the words where used by children)
About Us
Kelly Dean is the Founder of So It Is.
I didn’t set out to start a ministry. I just got tired of apologizing.
Tired of softening my voice so other people could stay comfortable.
Tired of hiding the parts of me that glittered too queer, too loud, too witchy, too much.
I grew up in a world that mistook kindness for weakness, and called survival “too sensitive.”
But I survived anyway. I alchemized. I sharpened my intuition.
And somewhere between grief and glitter, the Hagborn in me rose.
This isn’t just a shop.
It’s what happens when you survive enough shame to turn it into sacred art.
The slurs they used to break me?
I wear them now, not to offend, but to remind me of the strength.
The spells, the shirts, the sass, they’re not merchandise.
They’re memorials and miracles.
They’re the result of decades of living, listening, crying, cooking, claiming, and finally not asking permission.
This is for the queer kids who never fit the script.
This is for the elders who never got their ministry.
This is for me, and for whoever needs to know:
You can start again as many times as you need. And you can start loud.
So it is.
So I am.
The Reclamation
We are the Hagborn.
Not by curse, but by choice.
We are the ones who return to the fire after being told it would burn us.
We wear the words they tried to kill us with and we wear them loud.
The Ministry of Reclamation is not a religion.
It is a revolt.
We were raised by whispers, shadows, and the sharp tongues of people who never saw our magic. We come from queer lineages though all are welcome, some known, some hidden. Born of resilience, sass, spirit, and survival. This space is for us: the ones who didn’t fit the pew, the closet, or the polite company of the unbothered.
Our Purpose
To reclaim what was weaponized.
To name what was silenced.
To honor the sacred misfits and ancestral rebels who lived anyway.
To build a future where our power is not punished but praised.
We make shirts, elixirs, spells, and stories, not to provoke, but to remember.
To make visible what has always been true: we are still here.
A Note on the Words You’ll Find Here
You may see slurs. You may see sass.
You may see a word that makes you flinch or one that makes you finally exhale.
These words are not here to hurt.
They are here to heal through humor, power, and personal truth.
This is not bullying. This is boundary-setting in bold font.
This is not aggression.
If you’ve ever been called a name that stuck like a curse, this space is for you to unstick it, flip it, and wear it your way.
We believe in reclamation with responsibility.
And if the word is not for you, may you still walk away knowing that someone else just found their armor.